Offline Conversion Tracking Setup

These are all the OCT setup templates you could possibly need for B2B / B2C lead-gen businesses without CRM software.

This product is optimized for the most recent privacy measures, uses GCLID / WBRAID / GBRAID / Enhanced Conversions for Leads, and is regularly updated.

The following templates are included as of right now:

→ GTM template to get GCLID / WBRAID / GBRAID from LocalStorage / URL
→ GTM template to get Cookiebot consent state from LocalStorage / URL
→ Google Sheets template to qualify your leads
→ Google Sheets template to import your leads (GCLID)
→ Google Sheets template to import your leads (EC4L)
→ Zapier template to send leads to Google Sheets (GCLID / WBRAID / GBRAID / EC4L)
→ Zapier template to send qualified leads to Google Ads (GCLID / WBRAID / GBRAID / EC4L)
→ Zapier template to send closed deals to Google Ads (GCLID / WBRAID / GBRAID / EC4L)